Did Muji take a wrong turn in San Francisco?

Where’s Muji? The Japanese chain opened its first West Coast store on a challenging block of Ninth Street last fall.


Muji finally opened in San Francisco late last year, ending a low-grade yearning that has nagged local devotees since the Japanese chain landed in New York in 2007. But unlike the fanfare that greeted Uniqlo, another Japanese brand that debuted here last fall, Muji’s arrival was more akin to sneaking in the back door—literally. > Read More

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Deja vu and SoMa’s second chance

Salesforce leased space at 50 Fremont before abandoning plans for a new campus at Mission Bay.

Earlier this year, Salesforce’s seemingly sudden decision to abandon plans for a new 2-million-square-foot campus at Mission Bay raised immediate concerns about San Francisco’s already tightening office market—and some murmurs of relief. > Read More

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Contributor Profile: Yosh Asato


Yosh Asato is a writer and design communications consultant based in San Francisco, and a co-founder of TraceSF. She also directs StoreFrontLab, an exploration of storefronts as places of community, creativity and local industry.

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